Tell a story teams want to hire.
We’ll reframe your work around impact, trade-offs, and results. You’ll walk away with a sharper headline, a stronger case study flow, and next steps for your job search.
Non-Negotiables: Principles I keep, sprint after sprint.
People
People ship products, not tools. I create calm teams with clear ownership, psychological safety, and the freedom to do their best work.
No heroics, no politics. Mentorship over micromanagement, trust over noise — because dignity and clarity beat burnout every time.
Work
Outcome over output. I believe simple, well-framed problems ship faster and age better than clever features.
Make trade-offs explicit, test assumptions, and keep the copy human. Evidence leads; ego follows.
Ethics
Respect the user and tell the truth. No dark patterns, ever. Privacy and accessibility aren’t extras — they’re table stakes.
Short-term wins don’t justify long-term damage. I’d rather be proud of the release notes than apologetic in the post-mortem.