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Micro move. Macro impact.
Cracking Findability
Payments, policy documents, profile updates — no more hide-and-seek.
Less paperwork. More pay-outs.
Insurance claims were a maze. Customers couldn’t find where to start.
Cutting Purchase Time by 38%
Buying general insurance felt like a chore — long forms, clunky steps, and drop-offs everywhere.
From Offline Habit to $25M Online
Paying insurance used to feel like doing chores at the bank counter — slow, confusing, and something most customers would avoid until the last possible moment.
Less Taps, More Sales: EzSub, Rebuilt
Award capstone: 2025 Best User Experience (The Business Review).
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